Archive: 05 Mar 2024

No Likelihood of Confusion Between Shopify and Shoppi Trademarks

05 Mar 2024 |

No Likelihood of Confusion Between Shopify and Shoppi Trademarks

On its Academy platform EUIPO discusses a trademark dispute involving Community trademark “Shopify” and its registered classes 9, 35, 36 and 42. The case analysis emphasizes the criteria for assessing the likelihood of confusion (LOC) between trademarks, particularly highlighting the importance of the distinctiveness of earlier marks.

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