Source: Beiersdorf AG
New year 2013 started with developments in the field of design and rebranding. World known NIVEA company, under the ownership of Beiersdorf AG, has collaborated with Yves Béhar from Fuseproject in developing new fresh looks of their most famous skincare products.
Company’s updated logo still contains old recognizable elements while comprising a more modern approach. The updated logo uses the crème tin as its trademark and starting point for the creation of more improved and smooth designs that still remain recognizable to the customer.
Source: Karanovic & Nikolic Law Office, IP highlights January 2013
