On October 11 2013, Louis Vuitton (LVMH) has reached an agreement to combat counterfeiting with Taobao.com website, belonging to the Alibaba Group. Taobao is committed to preventing the spread of counterfeit products with “proactive and preventive” measures from the vendors and the removal of suspicious offers.
Launched ten years ago, Taobao.com is a sale site that has more than 500 million users in China and offers around 800 million products. This is one of the 20 most visited sites in the world.
According to statistics of the European Union, four-fifths of counterfeit goods seized in Europe come from China.
