The IP Firm in this particular case study is an established and reputable IP Firm with offices in a large number of key jurisdictions, employing a few thousand attorneys and with clients across a diverse range of industry sectors. This IP Firm has received a number of awards and accolades over the years.
The IP Firm was anxious to deploy a new service offering to its clients in the area of IP risk management, as it saw a business development opportunity.
The IP Firm was aware that many of its clients operating in ‘firefighting’ mode when it came to IP risk management.These clients did not have an IP risk management process in place, they certainly lacked any IP risk management tool and had little knowledge of the diverse range of IP risk mitigation solutions which could be deployed.
The IP Firm wanted to become the IP risk management trusted partner for these clients.
The IP Firm designed and developed an IP risk management service offering for these clients, using the Alder IP Risk Management Tool as one component of this service offering.
The IP Firm’s IP risk management service offering actually consisted of a number of components:
IP risk awareness & education
IP risk management process
IP risk management tool
IP risk management data
IP risk mitigation solutions
IP risk management resources
IP risk management governance
The IP Firm deployed this service offering initially with a few clients, to allow them to stress test the service offering and adjust the offering as needed.
The IP Firm acts like a virtual IP risk management team for the client, helping the client to better gather data and properly log IP related risks, to then classify these risks in a very structured manner, to prioritizethese risks, to link risks and mitigating actions together, and to properly report IP related risks to the C level Executives. The IP Firm works to connect the client to a variety of IP risk mitigation solution providers if required. The IP Firms also helps the client to establish an IP risk management governance structure.
The IP Firm charges the client an annual fee for this service offering.
The fact that the Alder IP Risk Management tool was easy to install, easy to configure and easy to take into use proved a major USP. Attorneys, paralegals and administrators at the IP Firm were all at ease around the tool.The IP Firmtook a ‘white label’ version of the tool so that their brand is visible on the tool itself as well as on all reports automatically generated by the tool.
Author: Donal O’Connel
Managing Director, Chawton Innovation Services Limited
