Major New Benefits for Brand Owners in Brazil and Around the World
Photo: Alan Santos / PR
Brazil has joined the WIPO-administered international trademark system, adding a major world economy to the global intellectual property service that helps brand owners protect and promote their marks in 121 countries around the globe.
WIPO has received Brazil’s accession document to the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks. The document was signed by President Jair Bolsonaro. The Madrid System will enter into force for Brazil three months after the deposit of the accession instrument, on October 2, 2019.
“We are absolutely delighted that Brazil, one of the world’s largest economies, has acceded to the international trademark system,” said Mr. Gurry. “This benefits brand owners in Brazil and across the globe. I hope other countries in the region follow suit,” he added.
With Brazil’s membership, the Madrid System for the International Registration of Marks will count as contracting parties each of the world’s ten largest economies – as calculated by the International Monetary Fund – and the biggest economy in Latin America and the Caribbean. Brazil is the fifth Madrid System member from that region.
Overseas brand owners will benefit from greater convenience and lower costs when protecting their brands in Brazil through one filing via the Madrid System. Brazilian brand owners will be able to register marks in 120 other countries using one application.
“WIPO’s global IP services for trademarks, patents, industrial designs and other intellectual property rights represent concrete examples of successful international cooperation among WIPO Member States for their common benefit,” Mr. Gurry said. “I welcome Brazil’s continued commitment to international cooperation and the work of this Organization.”
Source: WIPO
