Archive: 18 Nov 2013

The Role of Branding in Global Economy & Within Innovation Ecosystem

18 Nov 2013 | | Responses(0)

The Role of Branding in Global Economy & Within Innovation Ecosystem

Companies around the globe have spent nearly a half-trillion US dollars (USD) annually on branding, exceeding outlays on research and development and design while accounting in some countries for up to a quarter of firms’ overall investments in intangible assets. WIPO’s second “World Intellectual Property Report” entitled “Brands: Reputation and Image in the Global Marketplace” […]

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