Archive: 20 Jan 2012

Trade mark repute and protection beyond the risk of confusion: new frontiers

20 Jan 2012 |

Trade mark repute and protection beyond the risk of confusion: new frontiers

Generally and traditionally ordinary protection of trade marks has taken account of the risk of confusion due to the use of a sign by an imitator. However, a new trend is emerging, driven by the market and by current sectoral practice, where very often counterfeiting involves a sort of parasitic association with an existing trade […]

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