Madrid Registry Streamlines Customer Queries

customer queriesAs part of ongoing efforts to improve customer service and user experience, the World Intellectual Property Organization introduced a new Automatic Call Distribution system yesterday, Monday, February 27.

Based on the nature of your inquiry, the call will be directed to the appropriate WIPO professional, who will ensure your question is promptly and effectively addressed.

As always, WIPO’s English, Spanish and French-speaking experts are available Monday to Friday, from 9.00am to 6.00pm (Geneva time). They will assist with your requests, including general inquiries and questions about the status of an international application or registration. Find out how to reach us.

More improvements to come!

Implementation of the Automatic Call Distribution system is just one part of a broader Madrid Registry initiative. It is focused on delivering better customer service for trademark owners and representatives.

Over the coming months, WIPO will also deploy new online contact forms. Thus, the organization will reduce the number of contact points to further streamline customer queries. New and improved e-services and web content are also coming soon to help you access information and manage your trademark portfolio faster and more effectively.

The Madrid System is a one stop solution for registering and managing trademarks worldwide.  For example, customers can file one application and in one language. They can pay one set of fees to protect their trademarks in the territories of up to 98 members.  Customers can also manage their portfolio of trademarks through one centralized system.