On 15th -18th September 2009, in Brighton, UK, will be held on the 23rd Marques Annual Conference and the topic will be „Sustainable Brands – A Luxury or a Necessity“. The main issues, which will be discussed during the conference are: As the climate system moves beyond the patterns of natural variability within which our societies and economies have developed and thrived, what is the responsibility of brand owners? Do consumers really care about sustainability? Does greenwashing work? To what extent can eco-friendly polices be reflected in a trade mark strategy?
Source: www.marques.org
